You might have already known this, but Ed Lee, the guy who started Wahoo's Fish Tacos, is an alumni of Vanguard.
Cover Story from OC Metro
Published: April 01, 2009
Marketing Masterminds, continued ...
Ed Lee and Ed Santos are the creative minds behind the Wahoo's Then – Now – Forever campaign, featuring restaurant regulars who span the ages. Each ad evokes a cool, urban vibe with the use of color and black-and-white images. It’s just as fun to see the old-timers as it is the newcomers.
• Ed Lee
Wahoo’s Fish Taco co-founder and forward planner
WHAT YOU LIKE MOST ABOUT WAHOO’S FISH TACO’S THE THEN – NOW – FOREVER CAMPAIGN: I really like that the campaign was a reflection of our 20-year milestone. Looking back, Wahoo’s loyalty to quality food at a good value has remained the core concept. It is this concept that has helped us to connect with the community and keep die-hard customers. The Then – Now – Forever campaign was just a way to thank our customers for two decades of fun.
WHAT YOU LIKE MOST ABOUT YOUR JOB: Every day is different. In my current role as future planner, I have the opportunity to work on a number of aspects of the company: marketing, the remodeling of a restaurant, fundraisers, visiting restaurants, etc.
I also like that Wahoo’s is still immersed in the surf industry. It’s not all about the restaurant; we get to be a part of some really cool surfing and other action sport events, where I basically get to hang out with my friends.
FAVORITE TV COMMERCIAL AND WHY: I love the Corona commercials, especially a recent one where a cell phone loses battery power. Corona has done such a great job of marketing the idea of escaping and relaxing. They don’t have to say anything, and people just get it.
FUNNIEST JOKE YOU KNOW (but keep it clean): I think the funniest joke is when someone asks you if you know any good jokes and you just turn and say no. The look on their face is classic!